So yes, Motorola's Sholes (a.k.a. Droid) is coming October 30th. Its hardware is unmatched and a basis for comparison of all other smartphones on the market. Without a doubt it's a killer handset.
Yet Verizon killed it for me. Pricing things out on each company's web site, comparable monthly plans for Verizon and Sprint cost $102.98 and $69.99 respectively. That means Verizon will cost me an additional $791.76 over the span of a two-year contract, ultimately for less features than what Sprint provides. Verizon's top priced smartphone is currently $199.99 subsidized - so I imagine the price of the hardware itself won't be prohibitive. It's the plan.
Given that Droid will sport a much more impressive CPU, GPU and display than previous handsets - especially HTC's - I would love to have one. It's hard to justify an extra $800 tho, even if that price tag spans two years' time.